Guide to the Best Betting Sites in the UK

There is a ton of British sportsbooks on the internet offering a good bonus to new clients. Enter some of the best betting sites in the UK and explore some great markets.

The Best British Betting Sites for 2024

🏆 Betting Site UK ✅ Bonus ⭐ Rating
Bet365 Bet £10 & Get £50 Free Bets 4.95/5
Sportingbet Up £50 to in Free Bets 4.90/5
Betfred Get £60 in Bonuses 4.85/5
BetVictor Bet £10 & Get £50 4.80/5
WilliamHill Bet £10 & Get £30 Free Bets 4.70/5
STS Get £10 Free Bet 4.65/5
NetBet Get £5 Free Bet 4.60/5
Grosvenor Double the Odds 4.55/5
Betiton Bet £15 & Get £10 Free Bet 4.50/5

List of Online Betting Sites Recommended for British Players

  1. 🥇 bet365 (Best Betting Site in the UK)
  2. 🥈 Sportingbet (Great Betting Offers for the United Kingdom)
  3. 🥉 Betfred (Top Sports Betting App for Brits)
  4. 🏅 BetVictor (Recommended for eSports Bettors from the United Kingdom)
  5. 🏅 William Hill (UK’s Favourite Football Betting Website)
  6. 🏅 STS (Best-Rated Selection of Virtual Sports)
  7. 🏅 NetBet (Top-Rated British Betting Site Accepting Bitcoin)
  8. 🏅 Grosvenor (Recommended Betting Site with Regular Offers)
  9. 🏅 Betiton (Great Live Betting Platform for British Users)

The Top 9 British Sports Betting Sites for April 2024

Betting Site UK Betting Deal Sports Markets eSports Live Betting Site Rating Secure UK Link
£50 In Free Bets 48 Yes Yes
4.95 ★ out of 5
www.bet365.com New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
£50 In Free Bets 40 Yes Yes
4.90 ★ out of 5
www.sportingbet.com Complete 4 Welcome Challenges | Get up to £50 in FreeBets, 20 Free Spins (available on Starburst only), an Odds Boost Token. and a £10 Casino Bonus (10 x wager) | Rewards valid for limited time only. | 18+ Please gamble responsibly.
£60In Bonuses 34 Yes Yes
4.85 ★ out of 5
www.betfred.com New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required.
£50Tennis Offer 32 Yes Yes
4.80 ★ out of 5
www.betvictor.com 18+. New Customers Only. Deposit via Debit card only and bet £5 @ odds 2.0+ within 7 days of registering; Cashed out bets excluded. Get 2x £10 free bets, valid for set types (1 @ odds 2.0+ or greater) & a £20 casino bonus, wagered 40x to withdraw; Bonuses expire in 7 days; Geographical restrictions apply. Please Gamble Responsibly.
£30In Free Bets 37 Yes Yes
4.70 ★ out of 5
www.williamhill.com New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply.
£10 Free Bet 33 Yes Yes
4.65 ★ out of 5
www.sts.com 18+. New depositing customers within 30 days from registration. Valid from 01/08/2022 until further notice. Bonus code SBWB10 req during the 1st deposit. 1st deposit min. £10. Bet min. £10 on any sports, single or accumulator, pre-match or in-play, min. odds of 1/2. Free bet of £10, credited within 48 hours, valid for 30 days, for any sport. 8x wag req on the free bet winnings, min odds 1/2 per selection. Deposit method restrictions. Full T&Cs apply. BeGambleAware.org
£10Free Bet 36 Yes Yes
4.60 ★ out of 5
www.netbet.com Min odds 3/1 (4.00). Min 3 selections. Free bet valid 7 days. T&C's Apply. 18+ Begambleaware.org. Please Gamble Responsibly.
Double the Odds 26 Yes Yes
4.55 ★ out of 5
www.grosvenor.com Offer applies to Sport bets only. Maximum total stake is £10. Each way bets are a maximum of £5 each way (£10 total stake). Exclusive to new members. 18+
Bet £15 & Get £10 In Free Bets 28 Yes Yes
4.50 ★ out of 5
www.betiton.com 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible.

If any of the sports betting sites listed above has caught your eye, know that you can start your registration by clicking the Visit Site button to the right and completing the process in a few minutes. All UK betting sites showcased here are licensed and reviewed by our team of experts.

They are well versed in the specifics of the British gambling market and know to what standards the UK Gambling Commission holds up all licensed bookmakers. In a similar way to the best online casino guide on our main page, an instrumental role for our ratings played our reviewing methodology.

To make a long story short, we look for the things every sports gambler wants to see – a fair bonus, good odds, and many sports to bet on. We give a corresponding rating next to the name of each operator, depending on how they perform.

British Online Betting Sites by Feature

🥇 Best UK Betting Site bet365
🎁 #1 Online Betting Deal 2024 BetFred
📱 Top Betting App in the UK BetVictor
⚽ Best Sports Betting Markets William Hill
⭐ Best Online Bet Types NetBet
💻 #1 eSports Betting Site STS
✅ Best Live Betting in the UK Sportingbet

There are quite a few things you should learn about the new UK sports betting sites before joining any of them. We will explain, feature by feature, what they can offer to a gambler from the United Kingdom to ease the pressure on first-timers. The first thing everyone instinctively looks for is the welcome bonus. Those come mainly in the form of free bets and odds boosts.

On rare occasions, new users get what’s known as a deposit match bonus. However, let’s not be too optimistic that this will be the case with this set of online betting sites. There’s much more to be found there, though. For example, the best betting sites in the UK are a convenient platform to place wagers in real time. A big portion of online sports gamblers prefers to make bets in play. We made sure to test the in-play feature of all operators and recommend the one that checks all the boxes.

As gaming reviewers, we are also concerned with things like the number and popularity of the sports betting markets on offer, bet types, and mobile apps. We’d also never recommend an online platform that doesn’t have functional customer support.

How to Bet on Sports Online from the United Kingdom

In order to gamble safely on the best betting sites in the UK, you should do the following:
  • Time Needed: 00:15
  • Tools Needed: Laptop or Mobile
  • Software Needed: Email
How to Choose the Best Betting Site in the UK Step 1
Check Website Security
Step number one is to find a safe online sports betting site licensed by the United Kingdom's Gambling Commission.
How to Choose the Best Betting Site in the UK Step 2
Check Bonus Terms
Take the opportunity to claim a sports betting bonus for British players when you register.
How to Choose the Best Betting Site in the UK Step 3
Check Betting Markets
A reputable online bookmaker with a licence in the UK must lay odds on popular sports like football and horse racing.
How to Choose the Best Betting Site in the UK Step 4
Choose Betting Odds
Check which bet types have the best odds and promotions and capitalise on that. Pre-match markets lead live betting markets by a huge margin in this regard.
How to Choose the Best Betting Site in the UK Step 5
Choose Betting Strategy
It's good to have in mind a workable betting strategy when you portion your wagers.

How We Rate British Online Sports Betting Sites

As promised, we will let you in on the reviewing process we utilise to identify the best online betting sites in the United Kingdom. The five main things we set out to assess are player safety, offers for sports bettors, the quality of the platform, payment system, and mobile compatibility. Each of those is uniquely important in proving that a sportsbook is legitimate and worthwhile.

We try to put equal weight on each aspect in order to formulate a balanced rating that will be of use to players of different types. Navigate to the paragraph that talks about the thing you are most interested in via one of the following buttons.

Online Betting Site Licence and Safety Features

Most UK betting sites with a licence can be considered safe simply by virtue of their clean record and the fact they are regulated by the UKGC. If you want to have additional assurance that you are at the right website, you will have to search for credentials such as certificates from industry experts. One good way to confirm the legitimacy of online sportsbooks, or UK gambling sites in general, is to check who developed the platform.

Such information is not always available, so what you can do is check for the names of reputable organisations like GBGA. With the best betting sites in the UK, you get only the gambling in online gambling from developers with a UKGC licence. Responsible gambling is another norm that is being kept under supervision. Organisations like GamCare, GamStop, and BeGambleAware can help you if you are struggling with problem gambling.

  • UKGC
  • GamCare
  • GamStop
  • BeGambleAware
  • IBAS

The sports betting sites accepting British players are not your ordinary online platforms where you can play web games. They have state-of-the-art websites encrypted with the type of encryption you see in online banking. In spite of that, UK’s betting sites feel more than convenient to the average user and are quite fast. That means you reap all the benefits of a secure gambling platform, but that doesn’t come at the cost of a compromised-on user experience.

While you are browsing, it’s worth keeping an eye out for EGR awards and additional licences – like the ones HM Government of Gibraltar and the Malta Gaming Authority issue. Those lend even more credence and seal the deal on whether or not a bookmaker is trustworthy. We know it’s a tall order to keep so many things in check; that’s why we do the heavy lifting for you.

The Best Betting Deals for British Players

Your experience with the best online bookmakers in the United Kingdom will be a tad more enjoyable if you successfully claim one of the new customer betting offers out there. The operators talked about here have some of the best free bet offers for users from the UK. You will be entitled to a signup bonus once you deposit and wager a certain amount.

Most often than not, this is a £10 wager. Furthermore, you have to do this in time – before the offer expires. Don’t worry if there’s something you don’t understand, because we have the bonus details of the top deals for British sports gamblers. If you find any of those interesting, create your account via the secure link to the right:

Real Money Betting Sites Sign Up Bonus Bonus Details Rating Secure Link
£50 In Free Bets
  • Qualifying Deposit Between £5 and £10
  • At Least One Selection with Odds of 1.5
  • 30 Days
4.95 ★ out of 5
www.bet365.com New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
£50 In Free Bets
  • New Players Only
  • Minimum Odds of 2.0
  • Minimum Bet of £10
4.90 ★ out of 5
www.sportingbet.com Complete 4 Welcome Challenges | Get up to £50 in FreeBets, 20 Free Spins (available on Starburst only), an Odds Boost Token. and a £10 Casino Bonus (10 x wager) | Rewards valid for limited time only. | 18+ Please gamble responsibly.
£60 In Bonuses
  • Promo Code BETFRED60
  • Minimum Bet of £10
  • 7-Day Expiry Period
4.85 ★ out of 5
www.betfred.com New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required.
£50 Tennis Offer
  • Minimum Bet of £10
  • 7-Day Expiry Period
  • No Cash Out
4.80 ★ out of 5
www.betvictor.com 18+. New Customers Only. Deposit via Debit card only and bet £5 @ odds 2.0+ within 7 days of registering; Cashed out bets excluded. Get 2x £10 free bets, valid for set types (1 @ odds 2.0+ or greater) & a £20 casino bonus, wagered 40x to withdraw; Bonuses expire in 7 days; Geographical restrictions apply. Please Gamble Responsibly.

We have to say football aficionados are among the most privileged users. They have at their disposal fantastic promotions that include weekly predictor games for football pundits, Acca clubs, and Champions League specials. All those promotions are created with the single goal of attracting and retaining more football fans. If you are one, you are in luck because there are many more where those come from. They are just common examples of the best betting promotions for UK speculators.

Online Betting Platform Features

The thing punters find most useful in a web platform for sports betting is it being speedy and working flawlessly. We should give credit to the sports betting sites for perfecting their interface and features so that users get the most out of their every visit. You can find the sports betting markets with as little as clicking a dropdown menu on the left-hand side of the viewport.

Additionally, opening a certain market reveals a number of bet types for you to choose from. These functionalities require very little technical knowledge and sports betting experience to make use of. What’s more, the online platforms of sportsbooks also act as web apps you can visit and use on a mobile device too.

A Mobile Sports Betting App Is a Must

You can find a lot of legal betting apps for UK players, but the difficulty is knowing which one packs the right features and bonuses. We are confident that the following online betting app is equipped with everything necessary.

To start you up, a welcome bonus is there for the taking. From there, you can opt for live betting, or pre-match betting. Compatibility is on the desired level too. You can make real money bets from an Android device just like you would from an iPhone or an iPad. Here’s more information on the best betting app in the UK.

Sports:
48
Virtual Sports:
Yes
Live Betting:
Yes
Bet €10 Get €50 In Free Bets
New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

Truth be told, online gambling with real money is almost exclusively done on mobile nowadays. If you want to bet money online on sports from the United Kingdom, you have to think mobile. Otherwise, you would be turning your back on innovative tech appreciated by many other backers.

Think about it this way – a sports betting application on your mobile phone connects you to your account wherever you go. Live streaming events and wagering in play are two of the high points of mobile betting. With today’s fast mobile internet, they are ever so popular among the users of sports gambling apps in the UK.

PayPal Betting Payments: Recommended for the UK

One of the difficulties of gambling on sports is transferring money safely to and from your betting account. With today’s fast payment solutions, that’s not such a concern anymore. The UK betting sites with a licence accept many of the commonly used methods for online banking plus a few alternative ones.

PayPal is a true linchpin of the whole cashier system of most British bookies online. The e-Wallet is known to work very well with gambling deposits. The transfers go through instantly, and cash-outs aren’t too slow, either. If you want to give a try a UK betting site accepting PayPal, we believe this to be the best option.

Up to £50 In Free Bets
Min Deposit:
£10
Withdrawal Time:
2-6 hours
Mobile App:
Yes
Complete 4 Welcome Challenges | Get up to £50 in FreeBets, 20 Free Spins (available on Starburst only), an Odds Boost Token. and a £10 Casino Bonus (10 x wager) | Rewards valid for limited time only. | 18+ Please gamble responsibly.

If PayPal is not your cup of tea, you can deposit or take money out via one of the alternatives. Just like the UK casinos with PayPal, the online sportsbooks in Great Britain work with other means of payment. We should mention the other noteworthy e-Wallets, Apple Pay, and Neteller as the best substitutes.

If that doesn’t work for you, you can try Trustly, Paysafecard, or Visa and Mastercard debit cards. Transfers are just as fast, but Paysafecard – for example – is not something you can rely on for a withdrawal. Debit cards work just fine for deposits and withdrawals.

Online Betting Guide for British Players

As sports gambling becomes more and more popular, we also see an incremental change in the types of online sportsbooks that can be found on the internet. This and the betting market types are something worth talking about as every backer has important decisions to make in this regard.

Another important fact is there are different types of sports bets you can place. Maybe some could work better for you than others. You’ll need to have this sorted, but not by trial and error because this can be costly. Instead, we will talk about that in the following paragraphs.

Types of Sports Betting Sites

The types of betting that are accepted are hinged on the purpose of the sportsbook itself. Well, it’s not fair to call a daily fantasy sports website a ‘sportsbook,’ but the two are similar. You don’t want to end up signing up for an account and depositing money only to find out that you are not at the right place.

The new UK sports betting sites have a tendency to reinvent some of the old features and make them more flexible and to the liking of gamblers. It’s hard to predict what the future holds for online sports betting in the United Kingdom, but if we were to hazard a guess, it would have everything to do with in-play wagering.

Even now, you can cash out a live bet, but maybe the future will bring even more clutch functionality. It’s also worth talking about improving the speed of first-time withdrawals. Those things we hope will be worked on by the best betting sites in the UK.

Which Are the Most Popular Spots to Bet on in the UK?

It’s not a secret to anyone that football is king in the UK. We already showed how betting promotions favour those who know a thing or two about the sport. The real question now is, what else is there for the sports fan that is not necessarily a football fanatic?

If you fancy a wager on a gentlemen’s game such as snooker or tennis, you are in luck. Betting on racing sports is also on brand for the typical British backer. Those three sports are always on the radar of UK betting sites. The newer generation of backers is more into electronic sports than anything else. They are not left behind by any means.

eSports were an up-and-coming category, but nowadays, they are already established as in-demand. That means you will find betting odds to back on the big eSports events when such are available. What’s more, you can speculate on the tournament winners throughout the year. There’s more information on the best sports to bet on for British gamblers.

  • .FootballAs the most talked about sport in the United Kingdom, football is also in the spotlight as far as online betting is concerned. Though the Premier League is one of the most exciting premierships to watch, it’s by no means the only one you can wager on.
  • .eSportsThere’s no real explanation for the online gaming boom we’ve seen in recent years. As a result, the bookies upped their game and now lay odds on the most popular competitive video games. League of Legends and Dota 2 fans can place wagers where their hearts belong.
  • .Horse RacingHorse racing is the sport which betting systems were made for. It remains a favourite of the backers with a soft spot for racing sports. Should you decide to place a bet on a race, you will be able to benefit from guaranteed best odds and insurance against unseating.
  • .SnookerJust like in betting, in snooker, precision is everything. You will have a real chance to wager on the British Open, The Masters, Northern Ireland Open, and Champion of Champions. And when the time comes for the World Snooker Championship to take place, the best betting sites in the UK will also do the best they can to bring you competitive odds.

Which Are the Best Types of Sports Bets?

There’s no such thing as one wager type being better than another. It’s a matter of timing and circumstance to win money off sports betting in the UK. However, you should still familiarise yourself with the variants out there and at least know how to put multiple selections into a single accumulator. Below are the common bet types explained.

A big thing about our list of British bookies online is that they have something both for beginners and experienced punters. It’s normal to start from something you know and understand quite well, such as a 1×2 bet, and leave the complicated wager types for later. What exactly are those complicated wagers?

We talk about the betting systems that require a set number of selections in order to work. The way those selections are combined is also not always clear, so you’ll need to spend some time doing research to use the full potential of combo bets.

Online Betting Tips for UK Gamblers

Since the guide is fast approaching its end, we are here to remind you that you need to be careful when betting real money on sports from the UK because it can be addictive. Another good piece of advice is not to rush it. There’s a lot of research that needs to be done beforehand for a well-informed prediction. If you want to read more pro tips, see the list below.

  • Tip 1: Check Current Form and H2H – The best football tips for today will be to see the latest performance and head-to-head statistic prior to making a wager.
  • Tip 2: Avoid Progressive Betting Strategies – It’s really easy to find yourself in a difficult spot if you increase bet size when losing. Base bet size on the likelihood of that outcome coming to pass.
  • Tip 3: Money Management – Stay on top of your bankroll and don’t make bets that make up more than 1%-3% of your balance.
  • Tip 4: Trust the Odds – The books have developed unique techniques for odds scraping. You know that they’ve done their homework, so bet according to the odds value.
  • Tip 5: Compare Odds – While doing your research, check the odds prices of different sportsbooks to see which one gives you the best value for your money.
  • Tip 6: Bet Live – Bet when the match is already underway. This takes a lot of the unknowns out of the equation.
  • Tip 7: Avoid Futures – So much can change between the start of the season and its end. That’s why futures are not the best investment for your money.
  • Tip 8: Change Tac if Needed – Nothing stops you from changing it up a bit and trying different approaches. Especially when things are not working well.

Frequently Asked Questions From UK Bettors

While there is no 100 percent winning tips down here, we recommend you give the FAQ a read. In it, you will find equally important answers and tips. This section works the very same way the FAQ of UK’s betting sites does. If you have more to ask, simply contact our team of experts.

1️⃣ Which are the best British online betting sites?

To rank the top betting sites in the UK you need to be discerning of the various gambling features these operators can offer. Of greatest importance for many backers is the welcome bonus, but you shouldn't even go that far before confirming that the operator is licensed in the UK.

2️⃣ Can you recommend a good betting deal for British players?

While there are many UK sports betting bonuses, just one or two of them are the right fit for you. Traditionally, new customers are welcomed with a free bet offer which you can claim once you deposit money and make a wager. Conditions like minimum odds and eligible markets would apply.

3️⃣ What makes a good UK betting site?

If you want to take full advantage of the latest sports gambling features, you will need the help of the best UK betting sites. They enable you to wager on live sports meets, stream video and audio on your device, and make use of various promotional offers.

4️⃣ Which are the best sports to bet on?

It's fair to say that the best betting markets for Brits are football and eSports. Some of the more unconventional backers would love a wager on politics or a popular TV show, but these are peculiarities not everyone wagering real money loves.

5️⃣ What's the best UK sports betting deposit method?

There's no sound reason to choose another type of online sportsbook over the best PayPal betting sites in the UK. The latter are specialists in quick and safe payouts. Furthermore, you can still use other payment methods should you need to.

6️⃣ What types of betting sites are there in the UK?

The most common British online bookmaker types in existence are the fixed odds ones and the ones that empower you with live betting functionality. This doesn't mean you won't get the enjoyment of playing a daily fantasy competition or trying your luck on a betting exchange.

7️⃣ Can I bet online from my mobile phone?

Not only can you do that, but it's one of the best ways to experience sports gambling online. The top UK betting apps do a great job of providing quality online platforms for sports speculators from the United Kingdom. They also let you use one account across multiple devices.

8️⃣ What bets can I place online from the UK?

To no one's surprise, one of the most frequently used sports betting types is the 1x2 wager. The next most common bet type is the accumulator – which people use to combine several selections with the hope of winning more money because of the bigger multiplier.

9️⃣ Are there sports betting guides for UK gamblers?

It's not that hard to find yourself a decent UK online betting guide. As a matter of fact, British gamblers are bombarded with sports betting guides offering them various advice, not all of which are useful. Make sure that you only trust websites that have the necessary credentials and track records.

🔟 What are the makings of a good betting platform?

This goes for all online betting platforms, not just for the ones available from the United Kingdom. The site or app must maintain the highest level of mobile compatibility, have a free bet offering, promotions, the right selection of sports markets, etc.

Online Sports Betting from the UK: Multiple Viable Choices

Try to stick to the UK’s best-rated sports betting websites so that you know you’ll get only legitimate offers and other propositions. We can’t guarantee that an operator without a UKGC licence will be genuine with you. That’s why we don’t recommend any.

If you are a jack of all trades like us, you might want to check the rest of our guides, where we talk about online casino, individual operators, and games of chance. You should know that most sportsbooks also have casino offerings, so knowing a little bit about that can go a long way.